Digital Marketing Essentials

Digital Marketing Essentials
15 January 2018
18:00-20:30

This KEAK course develops the primary components of Digital MarketingThe basic idea of effective marketing is simple: It is about putting the right product or service in the place, at the right time, and at the right price. The difficult part is doing this well.

In this course you will learn the most important marketing principles and tools like the 4P marketing mix and the newer versions of that marketing mix model (7P and 4C models).

Content

– Customer Needs
– STP Process (Segmentation, Targeting, Positioning)
– Marketing Mix
– 7P and 4C Marketing Models
– Marketing Strategy
– Marketing Effectiveness

Certificate

Your course certificate will feature your full name, the title of the course, the Innovation Factory Business Institute seal, and signature.

Fees
€20
€10 KEAK MEMBERS
Registration Required Here…

Instructor
Gerasimos Tzamarelos,PhD.

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