Digital Marketing Essentials

Digital Marketing Essentials
15 January 2018

This KEAK course develops the primary components of Digital MarketingThe basic idea of effective marketing is simple: It is about putting the right product or service in the place, at the right time, and at the right price. The difficult part is doing this well.

In this course you will learn the most important marketing principles and tools like the 4P marketing mix and the newer versions of that marketing mix model (7P and 4C models).


– Customer Needs
– STP Process (Segmentation, Targeting, Positioning)
– Marketing Mix
– 7P and 4C Marketing Models
– Marketing Strategy
– Marketing Effectiveness


Your course certificate will feature your full name, the title of the course, the Innovation Factory Business Institute seal, and signature.

Registration Required Here…

Gerasimos Tzamarelos,PhD.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Blog at

Up ↑

%d bloggers like this: