DIGITAL MARKETING (A WEEK BUSINESS COURSE)

DIGITAL MARKETING
1-WEEK BUSINESS COURSE
29.01 – 02.02.2018

Skills & Tools

Gain proficiency in social advertising and use Facebook, Google Ad Words, and Google Analytics to find meaning in user behavior.

Production Standard

Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators.

The Big Picture

Become a driver of your company’s bottom line by using cutting‐edge techniques and platforms to market products and acquire users.

Digital Marketing Units

DAY 1 (29.01):
DIGITAL MARKETING FRAMEWORK & STRATEGY

Business and Customer Strategy

Data-Driven Marketing

DIGITAL MARKETING STRATEGY AND SEO

Digital Marketing Strategy and Channels

SEO

DAY 2 (30.01):
PAID ADVERTISING
Paid Search, Ad words, and SEM

CONTENT MARKETING

Content Strategy

DAY 3 (31.01): 

CUSTOMER ENGAGEMENT AND RETENTION

CRM and Email Marketing (The New Model)

Retargeting, Referrals, and Winbacks

DAY 4 (01.02):
ANALYTICS, DATA, AND REPORTING

Metrics, Sources, and KPIs

‣ Google Analytics Deep Dive

‣ Facebook Deep Dive

‣ Display, Programmatic, Retargeting

‣ Mobile Marketing Deep Dive

DAY 5 (02.02): 

STORYTELLING AND CAMPAIGN PLANNING

+ PRESENTATIONS & NEXT STEPS
Storytelling and Persuasion Marketing

Campaign Planning and Budgeting
Next Steps

PROGRAM COSTS & FUNDING
€ 160 – Early Bird till 15.01.2018
€ 70 KEAK Member’s Cost
€ 450 – Booking
Book Here…

FAQ’s

WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THE COURSE?

By the end of the course, you’ll be able to:

‣ Utilize business goals and brand voice in order to generate effective marketing campaigns

‣ Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site

‣ Think critically about your brand’s content: from what’s on your site to your Facebook and Twitter pages

‣ Create, target, launch, and track Facebook, Twitter, and Google Ad Words campaigns

‣ »Clearly define the scope of digital marketing, from community management, to social, display, and email marketing


Digital Marketing

Contact Info & Registration

ATHENS, KEAK

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